Once Upon A Time
It is human to remember a story, and repeat it. Stories are the foundation of communication.
If you want to have a memorable campaign, create an authentic brand whether it is for an organisation or project, at the heart of that brand is story and persona.
Whether you are building a bridge, constructing a railway, or starting a new organisation, you have to dig deep to think about what will the story be.
What will people - the community resonate with?
What types of communication will you share? Personal stories? Corporate jargon? Or authentic stories built on real content built on real activities. Rich media and mediums. Personalities and images that are not perfect.
It needs to be real not fabricated.
If you need help with creating a brand storyboard or project storyboard, we can help you.
Start with creating a storyboard. That is as simple as white A4 paper and some pencils. Start brainstorming with words and images about what your brand actually means.
Think five senses.
Then think about what the story behind those images are.
Then you need to translate the images into words and vice versa... and then into a series of steps with a beginning, middle and end.
If you are considering creating your brand or project story, get in touch with us. We specialise in story linked to strategic communications and marketing.